CONCEPT & THEME DEVELOPMENT

The Broad Strokes 

 

What is the concept and theme of your venue?  We define concept of a venue, as the functional use of the venue and flow (e.g., restaurant, bar, lounge, hotel, motel, etc.).  We define the theme of a venue, as the look and feel of the venue (which ties into not only the aesthetic design, but also, how the venue makes you feel. Having a clear understanding of the concept and theme for your venue will allow for concise development of your brand and identity. 

 

The Basics to Consider 

 

Does your venue have a concept and theme?  Do you have a logo, and the information to identify your brand and identity (e.g., colors, fonts, etc.)?  What is unique about your concept and theme? What is the backstory for your concept and theme, and how will that be described to your guests?  What demographic does your concept and theme attract? 

How We Can Help 

 

A properly thought through concept and theme, will help you build your business and develop brand awareness for future growth and stability.  We can help you refine an existing concept and/or theme that you have in mind, or work with you to develop a concept and theme from scratch.  We can also help you with creating or refining your existing brand and identity. No matter what type of venue you are looking to create or rebrand, we have innovative and fresh concepts that are inspiring.